Hyper pop Pc#

Cook resulted in not only the creation of a fictional singer but an energy drink, too. Then in 2019, when Spotify coined the phrase and launched an official curated playlist, the glitchy, metallic sounds of hyperpop soon found Gen Z audiences worldwide on social media platforms like TikTok, with tracks including 100 gecs money machine, ElyOtto’s Sugar Crash and SYKO’s Brooklyn Blood Pop! going viral.Ī literal sugar rush, this brainchild of SOPHIE and A.G. Cook whose futuristic vision changed the face of pop forever in the mid to late 2010s.

Hyper pop Pc#

READ MORE: Genre Primer: 10 essential tech-house tracksīut arguably most influential to the scene was the online London-based PC Music collective and its affiliates – artists such as Hannah Diamond, SOPHIE, Charli XCX and label founder A.G.Characterised by an exaggerated take on popular music, the ambiguous umbrella term has been argued to include Lady Gaga, 3OH!3 and Ke$ha’s auto-tune-heavy early-2000s releases, as well as those of Rustie, Hudson Mohawke and Jam City who began pushing the boundaries of electronic music some years later.

But its sonic origins stretch back much further than that. More of a movement than an ever-expanding microgenre, hyperpop found a global audience during the COVID-19 lockdown.